Miss Bimbo

About Miss Bimbo

Miss Bimbo is an online virtual fashion community/game. It is owned and developed by Blouzar Ltd., London. It was originally a French game called Ma Bimbo.

Players create a virtual bimbo and challenge other players based on fashion, I.Q. and bimbo attitude. There are various levels and goals within the game, and the site has built up a community of fashion-conscious players. The site has recently developed partnerships with up-and-coming fashion artists who design virtual clothes that go on sale in 'Nines', the on-site fashion boutique. There is also a community forum section where a variety of subjects are discussed and debated.

The community aspect was largely overlooked by media outlets who primarily focused on the brand name and select elements of the site, including the option of purchasing breast implants. The site was criticized for emphasizing looks and for lowering the self esteem of girls and women. However, Nicolas Jacquart, the creator of Miss Bimbo, defends it by pointing out that the average age of the 750,000 registered members is 19.1. He also argues that journalists failed to take any time to understand the site and simply 'judge a book by its cover'. On March the 29th 2008, after media controversy, the website removed the ability to purchase "Diet Pills" and apologized to the players saying "We would also like to sincerely apologise to our players for the media comparison of Miss Bimbo and Paris Hilton". Jacquart has also said that he is working on ways to expand the site and to get the media to take the time to understand why 75,000 people per day log in to the site "without any marketing or ads on the site at all. We have some ideas for new brands, we want to expand Miss Bimbo with social networks..". Defenders of the game claim that the criticism is unfair and out of proportion . Chris Evans, co-owner of Blouzar ltd, recently answered user generated questions defending the game on the online gaming magazine forum . In the interview he compared the humour of the site to The Simpsons and pointed out that of the top 10 players only 1 is aged under 20.