Camp Rock is a 2008 Disney Channel Original Movie. The music is written by Julie Brown, Paul Brown, Regina Hicks and Karen Gist. The movie is directed by Matthew Diamond and produced by Alan Sacks. On January 25, 2008, during the commercials for Minutemen it was announced that Camp Rock would debut June 20.. Camp Rock will be the first DCOM to air on ABC Family, and online after it's premiere on Disney Channel. The movie stars the Jonas Brothers members, Nick Jonas, Joe Jonas and Kevin Jonas and introduces Demi Lovato for her first lead role in a film.
Camp Rock tells the rock n' roll story of Mitchie Torres (Demi Lovato), a teen with an amazing voice and a driving ambition to be a pop singer who wants to spend her summer at a prestigious rock camp. Unfortunately, an expensive music camp is a bit out of reach for her family, but her mother gets a job as Camp Rock's cook so that Mitchie can attend as long as she helps out in the kitchen between classes. Befriended by fellow camp member Caitlyn (Alyson Stoner) but intimidated by the immensely talented Tess Tyler (Meaghan Jette Martin) and her friends Peggy (Jasmine Richards) and Ella (Anna Maria Perez de Tagle), Mitchie lives a double life hiding that she is the chef's daughter and posing as a well-to-do camper in order to become part of the hottest clique at camp. Her double life is discovered by Caitlyn, and then later Tess, Tess uses Mitchie's secret against her and manages to get Mitchie banned from all camp activities. When she's overheard singing, but not seen, by teen pop star and celebrity camp instructor, Shane Gray (Joe Jonas), he is completely taken aback and sets out to find the girl behind the beautiful voice. Meanwhile, Mitchie will have to learn how to confront her fears, step out of the kitchen and into the spotlight where she belongs.
The Jonas Brothers were considered for the main roles, though casting directors struggled to choose who would play teen popstar Shane Gray before the part eventually went to Joe Jonas. On Disney Channel Latin America, in the Latin American version of Happy U Year, titled Celebración 2008, it showed many scenes of Camp Rock, and the song, "We Rock", with scenes of other Disney Channel Original Series and Disney Channel Original Movies as Phineas and Ferb, J.O.N.A.S. and The Cheetah Girls One World, among others. On April 19, 2008 was the trailer premiere on Disney Channel Latin America, on April 25, 2008 was the We Rock music video premiere and on May 9, 2008 was the Play my Music music video premiere on Disney Channel Latin America. The music video for "We Rock" was shown on April 19, 2008 as a part of Disney's Night of Premieres. :)