Brave New Films

About Brave New Films

Brave New Films is a media company founded by liberal filmmaker Robert Greenwald which produces liberal-leaning documentaries and viral videos. Viral videos produced by Brave New Films have been widely circulated on the internet, during the 2008 United States presidential election campaign, and generally disparage Republican candidate John McCain and other prominent conservatives. The New York Times has cited Brave New Films as an example of the growing influence the Internet is having in American politics. As of October 2008, Brave New Films has produced as many as 300 videos, which have accumulated millions of views on sites such as YouTube.

Greenwald first moved from producing full-length films to making online videos in fall 2006, after analyzing YouTube and judging it to be a largely untapped opportunity for disseminating political videos. In 2007, Brave New Films began to release videos in the series "The REAL Rudy," which criticized former New York City mayor Rudy Giuliani before the 2008 Republican Primary, and "Fox Attacks," which criticized Fox News Channel for its unfair treatment of Democratic presidential candiate Barack Obama and coverage of sexual controversies, among other things. When John McCain announced his intention to run for president, Brave New Films began to focus on him with its "The Real McCain" series.

In June 2008 Brave New Films was reported to have a staff of about 20 paid workers; by September its staff had grown to about 40. The company makes most of its money through donations and fundraisers. The New York Times has reported that the company had a budget of about $900,000 from donations as of June 2008. Greenwald himself does not take a salary.