Rogers is a suburban city in Benton County, Arkansas, United States. As of the 2000 census, the city is the ninth most populous in the state, with a total population of 38,829.
Rogers is famous as the location of the first Wal-Mart store. Daisy Outdoor Products, known for its air rifles, is headquartered in Rogers. The city is also where comedian Will Rogers married Betty Blake in 1908. In June 2007, BusinessWeek magazine ranked Rogers as 18th in its list of the 25 best affordable suburbs in the American South.
Rogers is located at 36°19′46″N, 94°8′29″W (36.329388, -94.141372). According to the United States Census Bureau, the city has a total area of 33.6 square miles (87.0 km²), of which, 33.5 square miles (86.8 km²) of it is land and 0.1 square miles (0.1 km²) of it (0.15%) is water.